When it came time to shoot our newest collection with Mossy Oak, we knew we wanted to do something a little different. We wanted to create something real, unique, and fresh. Something you couldn't generate on a screen. So, we wrapped a 47-foot Freeman in Mossy Oak Bottomland and added our Ray patch logo to the side. From there, the vision started to come to life.
Our last Mossy Oak photoshoot took us to South Texas with the entire family, and we knew we wanted to create that same kind of experience again, just somewhere completely different. This time, we headed to the Gulf.
We landed in Venice, Louisiana, a small fishing community on the coast known for its incredible access to offshore fishing. We spent the weekend doing exactly what we hoped to do: fishing, laughing, and enjoying each other’s company. We brought a photographer along to capture the adventure and, of course, the Ray Outdoor collection in action.
While we’re so excited to see camouflage becoming more popular in the fashion industry, this collection was designed to be more than just a trend. Our goal was to create real camouflage pieces that allow women to feel confident in an outfit they genuinely love while still being functional enough to wear outdoors. Whether you're hunting, fishing, hanging out at camp, working out, running errands, or simply living your best life, we wanted these pieces to move with you.
Venice definitely put the new pieces to the test. Between unforgettable days on the water, catching a couple of swordfish and more mahi mahi than we could count, this trip quickly became one of our favorite photoshoots yet.
More than just a campaign, it was a weekend full of memories we'll never forget, making it the perfect way to bring the vision of Ray Outdoor to life.
