RAY x Mossy Oak Behind the Campaign

RAY x Mossy Oak Behind the Campaign

The RAY team’s trip to Texas turned into an adventure before we even arrived. What was supposed to be a quick flight quickly turned into a last-minute cancellation, leaving us with only one option—a 16-hour road trip. It wasn’t part of the plan, but it definitely set the tone for a journey full of unexpected moments and memories we won’t forget. Once we made it to El Monte Gringo Ranch in Linn, Texas, it was all worth it. From incredible meals to the unique wildlife all around us, every day brought something new. Between spotting exotic animals and tracking turkeys, there was never a dull moment—and plenty of photo-worthy scenes along the way. But the biggest highlight...Betsy and Jud got engaged! In the middle of an already unforgettable trip, we all got to celebrate such a special moment together, making the experience even more meaningful. From travel chaos to once-in-a-lifetime memories, this Texas trip was one for the books—and we can’t wait to share all the details.

 CHEERS TO THE FUTURE KEELS!

Betsy Ray and Jud Keel are engaged!

We had such an amazing time shooting this collection, and are grateful for the tremendous love and support it received. We would not be where we are without each of you!

 

Everyone is having lots of fun in Texas while modeling for the ray photoshoot.
UNTIL NEXT TIME! 
Xx RAY
— emma crawford
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